Graphic Design
Visual identity, print and digital design.
L&O - Art and Gifts
L&O Art and Gifts is a family-owned artisan shop in Crete honoring three generations of yarn craft, woodworking, and canvas painting. Serving as the Identity and Visual System Designer, I developed a heritage brand framework built on minimalist geometry, Aegean light, and warm analog tones. I translated the tactile "soul" of their physical studio into a scalable system that spans retail packaging, custom stationery, and modern digital layouts. By grounding the visual language in the family’s authentic craftsmanship, I gave the traditional workshop a polished, modern editorial presence ready for a global audience.
ART3MIS — Holistic Medical & Wellness Brand
Artemis is a holistic medical practice (Heilpraktiker) blending classical herbal medicine with modern natural healthcare. As the Lead Identity Designer and Illustrator, I created the winning visual identity system, featuring a custom neoclassical stipple illustration of the goddess Artemis, refined typography, tactile packaging layouts, and a responsive web framework. I bridged the gap between clinical credibility and organic warmth, moving away from generic wellness motifs to craft a authoritative, high-end identity. My design successfully secured the client pitch and established a cohesive brand presence across both print and digital touchpoints.
TH4I SP0T — Luxury Wellness Identity
Thai Spot is a high-end wellness and massage studio based in Belgrade. As the Lead Brand Designer and Identity Strategist, I developed a sophisticated visual identity featuring custom typography, a spatial color palette, tactile packaging, and a dual-meaning monogram that uses negative space to form therapeutic hands and a relaxed human body. I replaced clichéd spiritual iconography with a minimal, modern editorial layout tailored for a luxury commercial space. This created a versatile, scalable identity that functions seamlessly across mobile interfaces, frosted glass packaging, and exterior architectural signage.
